FOUNDER HUB
Founder Category thinker Building the architecture of choice
I design systems that help humans choose
Explore my work
I design systems that help humans choose
Explore my work
The AI layer for beauty retail
Personalized recommendations, product discovery and routine intelligence, unified in a decision system that understands skin, context and intent.
Personalized routine for you
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I partner with extraordinary teams to build systems that scale clarity.
My work lives at the intersection of AI, commerce, beauty and human decision-making. I believe in thoughtful technology, elegant products and the power of informed choice.
Read my storyValue is migrating out of the model and into the callable layer above it, and Anthropic just confirmed the thesis with its own product strategy
Why an AI advisory layer should not be measured only like a performance widget, and why decision confidence comes before revenue attribution
As shopping moves into ChatGPT, Gemini, stores and QR journeys, the advantage belongs to retailers that help customers decide with trust
Retail spent twenty years optimizing access, assortment and checkout. AI is taking over the part it left unresolved: helping people decide
Choice is not a product feature.
It's an architecture we design.
E. Shalel
I'm always open to conversations about building, investing and shaping the future of commerce.
Or write directly: k.skinbot@gmail.com